Digital Marketing Training
Digital Marketing Training
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Complete Digital Marketing Course
In today’s rapidly evolving digital landscape, traditional marketing strategies are no longer sufficient to meet the demands of the modern consumer. As more businesses shift their focus to online platforms, the need for effective digital marketing strategies has never been greater.
Here’s an outline of a Complete Digital Marketing Course offered by IILD Services-
Module 1: Understanding the Need for Digital Marketing
- Introduction to Digital Marketing
- Benefits of Digital Marketing
- Consumer Behavior in the Digital Era
- Case Studies and Examples
Module 2: Website Planning and Creation
- Understanding Website Basics
- Website Design Principles
- Content Creation and Optimization
- User Experience (UX) Design
Module 3: Search Engine Optimization (SEO)
- Introduction to SEO
- On-Page SEO Techniques
- Off-Page SEO Techniques
- Technical SEO Fundamentals
Module 4: Local SEO
- Introduction to Local SEO
- Google My Business Optimization
- Local Citations and Directory Listings
- Local SEO Ranking Factors
Module 5: Google Analytics
- Introduction to Web Analytics
- Setting Up Google Analytics GA4
- Analyzing Website Traffic
- Conversion Tracking and Reporting
Module 6: Advanced Data Analytics and Insights
- Advanced Data Analytics with GA4
- Event Analysis, Data Collection and Analysis
- Extracting Insights from Data for events and audience
- Data-Driven Decision Making for SEO, PPC and Strategy
Module 7: Pay-Per-Click (PPC) Advertising
- Introduction to PPC Advertising
- Google Ads Fundamentals
- Developing Search Ads, Display Ads, Video Ads and Shopping Ads
- Creating Awareness, Traffic, Lead and Conversion Campaigns
- Bing Ads and Other PPC Platforms
- Ad Copywriting and A/B Testing
Module 8: Content Marketing
- Content Strategy Development
- Content Creation and Curation
- Content Distribution Channels
- Measuring Content Marketing Success
Module 9: Social Media Marketing (SMM)
- Introduction to Social Media Marketing
- Social Media Strategy Development
- Social Media Content Creation
- Social Media Advertising
- Facebook ads, Instagram Ads, LinkedIn Ads and Twitter Ads
Module 10: Email Marketing
- Introduction to Email Marketing
- Building Email Lists
- Email Campaign Creation
- Email Automation and Segmentation
Module 11: Video Marketing
- Introduction to Video Marketing
- Video Content Creation
- Video Optimization Techniques
- Video Advertising Strategies and YouTube Ads
Module 12: Affiliate Marketing
- Understanding Affiliate Marketing
- Finding and Joining Affiliate Programs
- Affiliate Marketing Strategies
- Tracking and Optimization
Module 13: Mobile Marketing
- Introduction to Mobile Marketing
- Mobile Website Optimization
- Mobile App Marketing
- Location-Based Marketing
Module 14: Influencer Marketing
- Understanding Influencer Marketing
- Identifying and Engaging Influencers
- Negotiating Partnerships
- Measuring Influencer Marketing ROI
Module 15: E-commerce Marketing
- Introduction to E-commerce Marketing
- E-commerce Website Optimization
- Shopping Ads and Product Feeds
- Cart Abandonment Strategies
Module 16: Growth Hacking
- Understanding Growth Hacking
- Growth Hacking Strategies
- Tools and Techniques
- Case Studies of Successful Growth Hacks
Module 17: Conversion Rate Optimization (CRO)
- Introduction to CRO
- User Experience (UX) Optimization
- A/B Testing and Multivariate Testing
- Landing Page Optimization Techniques
Module 18: Social Media Listening and Monitoring
- Introduction to Social Media Listening
- Tools and Techniques for Monitoring
- Brand Reputation Management
- Actionable Insights from Social Media Listening
Module 19: Online Reputation Management (ORM)
- Understanding Online Reputation Management
- Monitoring Brand Mentions
- Responding to Negative Feedback
- Building and Maintaining a Positive Online Reputation
Module 20: Lead Generation Strategies
- Introduction to Lead Generation
- Creating Lead Magnets
- Lead Nurturing Techniques
- Conversion Optimization for Lead Generation
Module 21: Marketing Automation
- Introduction to Marketing Automation
- Automation Tools and Platforms
- Setting Up Automated Campaigns
- Personalization and Segmentation
Module 22: Artificial Intelligence (AI) in Marketing
- Introduction to AI in Marketing
- AI-Powered Marketing Tools
- Predictive Analytics and Personalization
- Ethical Considerations in AI Marketing
Module 23: Digital Marketing Trends and Future Outlook
- Emerging Trends in Digital Marketing
- Predictions for the Future of Digital Marketing
- Preparing for Technological Advancements
- Adapting to Changing Consumer Behavior
Module 24: Capstone Project: Digital Marketing Campaign
- Planning and Executing a Digital Marketing Campaign
- Applying Concepts Learned Throughout the Course
- Analyzing Campaign Performance
- Presenting Results and Recommendations
This comprehensive Digital Marketing Course covers a wide range of topics, from foundational concepts to advanced strategies, providing learners with the knowledge and skills needed to succeed in the dynamic field of digital marketing.
Here are a few short-term specialized courses also.
SEO Specialisation Course
Advanced SEO refers to a set of techniques and strategies that go beyond the basic optimization tactics and focus on more complex and technical aspects of search engine optimization.
Google Ads Specialisation
These advanced modules are designed to help you deepen your knowledge of the Google Ads platform and develop specialized skills for specific use cases with audience management, conversion setup, and analytics.
Social Media Specialisation
Beyond normal utilisation of Facebook, Instagram, Twitter, and LinkedIn. Includes Advanced Social Media Marketing Strategies, Remarketing, Conversions, Influencer marketing, Social media listening and monitoring etc.
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IILD Services
Welcome to IILD Services, your dedicated partner in business consulting and professional training. We are committed to enhancing both business and career aspects by offering tailored growth strategies for businesses and comprehensive training programs for professionals, corporate teams, freshers and students.
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