Industry Based Digital Marketing Training
Market & users all have already gone digital and if budding professionals don’t keep the pace constant with the developments, they are definitely missing an important aspect of professional life. When everything in business is turning to the digital medium, so are the marketing & promotional strategies.
So, it’s very important to learn effective digital organizing the business which includes digital marketing. In fact, India is booming in Digital marketing sector and providing more and more opportunities for the youth. This is one field where freshers are in highest demand due to having a smaller number of experienced people.
Completion of this module of Digital Marketing will be thus offering more employment opportunities to youth in Digital Marketing agencies, Advertising Agencies & Digital Marketing Functions in various organisations but the fact is that it requires intensive training in organised manner on various tools & marketing techniques with verbal & written communication skills and one would need to brace up and upskill oneself.
Here are important modules which should be learned by students –
- Basics of Website Designing & Landing Pages– Understanding & learning about website & webpages structure necessary for Digital Marketing implementation.
- Digital Analytics– Understanding Analytics platforms and learn how to make business decisions from the metrics available in Digital Media.
- Digital Media Planning & Buying Strategies– Introduction to various Digital Platforms & learning the rationale behind choosing the right platforms for cost-effective campaigns.
- Search Engine Optimization (SEO)– Search engine optimization is that the method of optimizing your web site for search engines. the main goal of SEO is to assist a web site rank higher within the search results and acquire organic (free) traffic from search engines. Here you will learn how to get the website listed among top search engine results.
- Search Engine Marketing (SEM)– SEM & Pay Per Click (PPC) Offer you the power to reach internet users on a variety of networks through paid ads. This module will train you how to effectively run ads on Search Engines.
- Social Media Marketing (SMM)– Social Media Marketing is all about reaching individuals within the numerous social networks either through content marketing like postings, paid ads or both. The primary goal of a social media marketing campaign is engagement of target audience & brand awareness and establishing social trust. Learn how to build the brand, generate leads & aggregate audience on Social Media platforms by Facebook Marketing, LinkedIn Marketing, Twitter Marketing and Instagram Marketing.
- E-mail Marketing– Email marketing is that the medium to induce up-to-date with your potential customers. The module is designed to learn how to effectively build your users lists, deliver e-mails & generate relevant clicks.
- E-commerce & Affiliate marketing– Understanding E-commerce Business Model, Learning the about the Product Listing & Shopping Ads with Google Merchant Centre. Another important aspect is affiliate marketing, you promote a product and you get a commission whenever you create a purchase or introduce a lead. Here we will learn the different platforms of affiliate & creation of our affiliate site.
- Content Marketing– Learning of Content Marketing Campaign to acquire potential customers through the utilization of content in various forms like text, images, audio, and video.
- Mobile App Marketing– Learn about App Store Optimisation, Conversion Rate Optimization, In-App Promotion and other inorganic ways of promoting the mobile app.
- Video Marketing– Learn Creating online video channels and promoting them by organic & paid methods.
- Lead Generation & Lead Management– Attracting a greater number of visitors and to convert them into qualified ones by any means or tactics of your marketing strategy. Also learning the nurturing & retaining the converted leads.